Journal
What actually makes a listing sell.
Practical, specific notes on listing media, staging, and time on market — written for agents.
01Field noteWhat Rental Photos Get Wrong That Listings Don't
What Rental Photos Get Wrong That Listings Don't — a practical guide for real-estate agents from Roughdraft Studio.
8 min read
02Buyer guideLighting That Fixes Dark Listing Photos
Lighting That Fixes Dark Listing Photos — a practical guide for real-estate agents from Roughdraft Studio.
8 min read
03Field noteWhy Relisting With New Photos Beats a Price Cut
Why Relisting With New Photos Beats a Price Cut — a practical guide for real-estate agents from Roughdraft Studio.
7 min read
04Field note7 Listing Photo Mistakes That Slow a Sale
7 Listing Photo Mistakes That Slow a Sale — a practical guide for real-estate agents from Roughdraft Studio.
8 min read
05Buyer guideCurb Appeal Buys That Show Up on Camera
Curb Appeal Buys That Show Up on Camera — a practical guide for real-estate agents from Roughdraft Studio.
8 min read
06Field noteMastering Airbnb and VRBO Photo Policies
Mastering Airbnb and VRBO Photo Policies — a practical guide for real-estate agents from Roughdraft Studio.
10 min read
07Buyer guideKitchen Upgrades That Pay Back in Listing Photos
Kitchen Upgrades That Pay Back in Listing Photos — a practical guide for real-estate agents from Roughdraft Studio.
9 min read
08Field noteDays on Market vs. Photo Quality: The Link
Days on Market vs. Photo Quality: The Link — a practical guide for real-estate agents from Roughdraft Studio.
8 min read
09Field noteVirtual Staging Done Right (and Honestly)
Virtual Staging Done Right (and Honestly) — a practical guide for real-estate agents from Roughdraft Studio.
8 min read
10Buyer guideStaging Furniture Worth Buying for Listings
Staging Furniture Worth Buying for Listings — a practical guide for real-estate agents from Roughdraft Studio.
9 min read